The quotation from Jony Ive in Seth Godin’s recent post Not even one note describes so, so well why I don’t usually feel great about much work I do:

We did it because we cared, because when you realize how well you can make something, falling short, whether seen or not, feels like failure. —Jony Ive

Not just seeing the heights to which others have raised their work, but getting a glimpse of how much better I could do, at the edge of my achievable possible…failing to reach that is what frustrates me.

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